Cube graphic

Send me a message

If you would like to get in touch then please send me a message. I will respond as soon as possible. Thank you.

From the blog

Stay up to date with Bluebook news and the latest insights from David Craig.

Filter by category

Sustainability & Impact

Financial Markets & Innovation

Leadership & Strategy

Leadership & Strategy

"Why" sets high ambition, not "What" or "How"

"Why" sets high ambition, not "What" or "How"

18 Nov 2025

Launching Bluebook at the end of last month has reinforced one lesson above all: the importance of leading with the why When you launch a project — a business, a transformation, a change programme — it’s easy to start with what it is. But what resonates is a strong purpose and conviction behind it. ...

Financial Markets & Innovation

New York Launch of Bluebook at Blackstone Private Equity Partners

New York Launch of Bluebook at Blackstone Private Equity Partners

30 Oct 2025

Successful launch events in New York, hosted by Blackstone. The big take away in the conversations was the importance of the human side of business and transformation, and this is even more important in our fast pace data driven and AI enabled world. Great to see so many old friends and colleauges from...

Leadership & Strategy

Bluebook #3 in Amazon Best Sellers (Business Biographies and Primers) on day of launch

Bluebook #3 in Amazon Best Sellers (Business Biographies and Primers) on day of launch

28 Oct 2025

Consistently in top 25 since launch day, thank you for the support!

Sustainability & Impact

Nature Finance, Data and Policy is moving at pace in China

Nature Finance, Data and Policy is moving at pace in China

1 Oct 2025

Last week, whilst for many the attention was on NYC Climate Week, I was in Shanghai and Beijing, supported by Bank of China, the Institute of Finance and Sustainability (IFS) and UNDP BioFin programme. We met over 100 policy makers, finance professionals, environment and data group individuals and experienced...

Leadership & Strategy

A Survival Guide for Sustainable Leaders

In these turbulent times sustainable leaders should focus on the positives of value and values

A Survival Guide for Sustainable Leaders

5 Sept 2025

For committed ‘sustainable leaders’, 2025 has had an uncomfortable start. With the Davos agenda overshadowed by the US presidential inauguration and flurry of executive orders, questions are being asked of the motivations, practicalities and justification of businesses incorporating sustainability and...